Blogging lessons and goals!

Reading Time: 6 minutes

When I began Life can be Toff in 2017, I wasn’t entirely sure of my direction. I’ve learned a few blogging lessons since then and I now, seeing that I can make a business from my blog, I have blog goals too.

I never anticipated that I could make money from my blog, but 2021 saw the beginning of Life can be Toff becoming something of a little side hustle.

Now, as we near the end of 2021 (and a year that has been full of ups and downs like 2020) I reflect on some of the blogging lessons I’ve learned and set out some of my goals for the future.

Blogging Lessons Learned

I’m far from big blog business, but I have learned, particularly in the last year, some areas which needed improvement to take my blog from just being a hobby.

Own Domain and self-hosting

The first blogging lesson I learned was the importance of having my own domain and investing in web hosting. I’ve now had my own for around 3 years and in that time have been able to seriously apply for campaigns. My traffic is readable on Google Analytics which means I’m able to take a closer look at demographics, which brands can consider important.

Having my own domain name also means that I can do branding and marketing in a better way too. I use a great hosting provider too. I still use a WordPress platform but the hosting is managed by Lyrical Host. This also means I get technical support for those moments when I don’t quite know how to fix them myself!

SEO Matters!

SEO or Search Engine Optimisation is your friend as a blogger. Without the appropriate research, keywords or optimisation your posts won’t rank on Google and therefore your blog won’t be found.

My most popular blog post is, and continues to be a soup recipe. It was one of my earlier posts but I must have really nailed the SEO before I even knew what I was doing.

I am always reading more and learning additional tips when it comes to SEO. You can never know too much!

Domain Authority

Only recently have I learned how important Domain Authority or DA is. Particularly when it comes to earning money from your blog.

DA is a search engine ranking and the higher your DA, the higher you’re ranking on search engines. I’ve recently learned how best to boost my DA and had quickly jumped from a long standing 8, to now being DA17.

Plan, Plan, Plan

Content planning is a huge part of blogging and the social media management that comes with it. One of the things that I’m still dreadful at doing is content planning.

Planner with flowers

Planning my content ahead of time not only means I can schedule in posts to coincide with important dates (such as Valentines, Easter, Christmas or even Hashtag days) but it also means I’ve got a regular stream of content to post. Posting regularly keeps the momentum going.

However, this leads quite nicely on to my next point…

Passion

I find that I write great posts when it’s a topic I’m passionate about. You won’t find me writing a post because I have to. It will be when I’m in the zone and am driven to do it. I think this is why I find content planning a bit of a struggle as I may have a great idea to write a post about Valentine’s day, but when it comes to it, might not “feel the love”!

Invest!

It’s that age-old adage – You have to spend money to make money.

And yes, that applies to blogging too. I have invested in my blog by buying a domain and my monthly self-hosting, I also contribute regularly to a blogging help group. Both of which have propelled me that little more from being just a hobby blogger.

Eventually, I expect I’ll be investing more, perhaps for SEO and keyword research tools. There are ways to save money on business essentials too.

Of course, I’ve spent money on content planners and diaries too. It’s not just the digital stuff that I invest in.

Treat it as a business from the start!

One of the biggest things I’ve learned is that I should have seen Life can be Toff more as a business from the start. This also means putting in place the right accounting and self-assessments as I begin to earn more.

Don’t be afraid to share!

Social media is your friend as a blogger, and yes learning each platform is an absolute minefield. Some platforms will be better traffic producers than others, but being visual will help build your audience.

And audiences bring traffic, which brings business! Of course, not all brands are about the numbers, but it certainly helps!

One thing that I haven’t done yet and really should, is create a subscribers list. Having an email subscribers list means that my avid followers can keep up to date with the latest.

Learn from others

The blogging community is absolutely brilliant. It’s so supportive and by it’s very nature, those within it love to share their stories, their wins and successes, their lessons learned or tips.

Don’t be afraid to join blogging groups (they aren’t just there to share your posts!) and to ask questions, read other’s posts and share your ideas. I’ve learned a hell of a lot from other bloggers and I hope that someday, others will learn from me too.

Blogging Goals

Blogging flatlay

Galit Ventura-Rozen talks of the importance of setting goals, and whilst I’m not the kind of person to set resolutions, I do like to set goals.

As mentioned above, I wasn’t really sure where Life can be Toff was heading when I first started it. In all honesty, it was a platform for which to share my thoughts, my favourite recipes and the places I’d visited.

I didn’t think about SEO, Blog DA or Google Analytics. As time has progressed, however, and as I now seek to turn my blog from a hobby to a genuine business, I now consider these things.

My blogging lessons have helped me think about my blogging goals.

Improve DA

Yep, this goes without saying. I want to continue to improve my DA so that I can charge more for posts on my blog. But not just that, I want to rank higher.

I want my posts to be on page one of Google.

Turn it into a regular income

This is the ultimate end goal, earning a decent and regular income from my blog. Yes, the odd £30 here and there is nice, but it doesn’t set me up for the future does it?

Do I want to give up my day job and become a full-time blogger? Maybe not quite yet, but a few years down the line I would like to legitimately say that I can earn a full-time salary from my blog. There are a number of ways to make money from blogging.

This doesn’t just mean earning from the blog full time, but perhaps branching out into social media consulting. This is something I’d love to do and develop more, even in 2022 and 2023. So watch this space!

Podcast

This one is a bit of a goal out of left-field. Podcasts have seen a bit of resurgence in 2020 and 2021 and I’ve been toying with the idea of stating my own. I’d love to build on my Small Business Focus series and interview inspiring business owners.

But, this is a way down the line yet!

Everyday stuff

As for the everyday goals, I would like to continue to learn from my blogging lessons.

I’d like to build on my daily and monthly views. 2021 views were down on 2020 by about 1500 views (total 22k views in 2020) so I’d love to top 30k views in 2022.

I’d also love to continue to grow my social media profiles. All have become a bit stagnant and growth has been slow. So 2022 is going to mean putting more time into these.

In conclusion

You’re going to see some changes over the course of the next year or so. I still have a lot to learn, as mentioned, blogging is a constant journey of learning.

These changes may not be big at first, but they’ll be there. I can’t wait to share my journey with you. Looking to start a blog of your own, this might help too.

Peace out!

Jangles x

Please note that this blog contains paid links. The content within these links is not my own.

Like this? Please share for others to enjoy too!

Leave a Reply

Your email address will not be published.